Useless Filler Content:

Wednesday 8th May saw the final project of my university journey end with support for my friend, and mentor, Sam Bradshaw.

Four years ago, I wanted to improve me. I wanted to be someone else, something else. My dream of working with children and becoming a teacher, as one was the case, was set in motion when I met Paige. She showed me a place I could meet people and gain the necessary knowledge to move forward.

Fast forward a year, and teaching was gone from my dream pool, and was replaced with nothing. I did not know. Creative Music technology (CMT) appealed to me as it was everything I was. A course that was build or tailored and suit me. A jack of all trades course. This, coupled with Sam and his DJ enlightenment, brought me here. One of the heralds of the SxSWales Festival.

My Role:

It was up to me to hire the best of the best for the launch party. To bring a new and exciting experience to the students of University of South Wales (USW), and launch the SxSWales festival into orbit. Well, into full swing in The Zen Bar.

Knowing the venue usually put on live acts, I decided a DJ night was possibly the best, if not the easiest, to organise. Having me being able to fill the spot as back up should a DJ fail to be found. But I wanted the USW students to enjoy what inspired me into the folds of entertainment. After all, we are all creatives looking for inspiration, right? Enter DJ Sam Tweaks.

The Plan!

Due to university being the pinnacle of the overall event, we (CMT) wanted to ensure it all began at the university. We wanted the Zen Bar. We considered a ticketed event, but due to us wanting more ‘bums on seats’ it was decided the best option was for it to be free.

I was aiming to have an after party for when The Zen Bar was finished. This was originally planned for Porters, but due to cost and timings, timings being ten pm before anyone and costings being that Porters is not a ticketable venue, it was not viable.

The Allergies were consulted and were happy to play the event for us, but would have cost five hundred pounds to hire for the night. This would have been recuperated through sales, at a ticketable venue. This is an event for the future of The Mighty Fozzy Entertainment.

 

 

The Review!

The Good.

People:

Huge thank you to Lloyd George for his support with organising a sound engineer. The engineer was a real gentleman, and a wizard behind the desk. Provided everything the DJ needed, and it sounded great. He seemed to really enjoy the tunes.

The DJ (Sam), came along, played tunes all night and really enjoyed himself. No credit can be taken by me for that as he would have been doing it at home anyway. As he is a friend, h DJ’d the gig for free as a favour to me. This kept the cost of the event to £0. As per his normal performance, we were professional, dance, interactive with the audience. He worked really well with the sound engineer, and did everything that was expected.

The audience was typically that of the venue. Students came for happy hour then left for their assumed night out. The DJ had a set of songs ready for the period of power (term I am using for the part of the party where people are most likely to boogie). These were impactful.

Venue:

I had organised a parking space for the DJ, within the grounds of the university, so that he had easy access. The set-up space was plentiful, the access was great, and the people supportive. I have already mentioned the sound was fantastic, and stayed so throughout the evening. We also fed the DJ and he gratefully enjoyed his burger.

During the first hour, the DJ was playing mainly to people who had been in the venue as we arrived and were readying themselves to leave. Within this first hour, support from CMT came in the form of the Nostalgia team. They were there from the start till finish and I love them and want to say thanks to them for their support from the bottom of my heart. Thank you, guys. A few other classmates supported throughout the evening, but either came late, or left early. We all have lives, it is understandable and no problem at all that they only came for a brief moment. I did not go to any other event due to work commitments, so me being negative in this instance would be heartless.

Throughout the evening we had roughly sixty to seventy people through the door, students came and went. In relation to sales on EventBright, and yes I bought tickets from there for the Launch Party to, we had sixty pre-ticket sales in relation to the amount that came to the event. We have a visit from one of my DJ colleges, who had bought pre-tickets, and also a few friends of our lecturer? He was streaming it live on Facebook, so it was inevitable that his ‘friends’ would come say hi. Again, a huge thanks to Lloyd for being there throughout, and also to Matthew Evans for his support.

The music was great, the sound was great, the audience was expected.

 

 

The Bad.

Promotion:

To be honest, I could have promoted the night much more efficiently, and ‘spread the word a lot more proactively. The other teams put up posters and gave out printed tickets. I could have taken this approach, but due to the venue not really being a public venue, I was a little restricted. Being a NUS venue, I could have avoided this restrictively around the university campuses, included the other universities around Cardiff, and also leant a little more into the faculty members for an audience. Another avenue of audience would have been high school or secondary education lecturers. Given the genre of music, the venue, and how comfortable the Zen Bar is; it would have been a great opportunity to invite teachers to come and see what is on offer at the university as an extra curriculum activity so that when asked by their students looking at their futures, there was a genuine experience that could have been exploited.

Personal:

Being a DJ, I could have performed. I have the experience and ability and could have planned a performance from me. Being my profession, it would have been easy for me to tick this box for my portfolio, and also work as part of my performance assignment. There was missing introduction of the evening, so those members of the university who were there, did not realise who or what was happening. They would have known it was a DJ, obviously, but did not know it was part of the SxSWales Festival. This was my fault. It was my event, I should have at least introduced the DJ at the start, and said thank you at the end. My reason for not doing this is because as an events DJ, I believe the music does the talking. I priced up a banner, large enough to go form a backdrop for the DJ. The room itself could have been light or decorated a little more towards what the event was. Being vinyl, and the DJ having his own tracks, there could have been a merchandise stand for him to sell records. This would have at least given him a little revenue for the event. The live stream was good, but due to my set up, the original stream ended after two hours of streaming and I had to reinstate it. This meant anyone who was watching the event, parents of our students who live quite a few miles away.

 

 

Conclusion

The night was a successful gig and launch into the SxSWales festival. Lloyd looked to have a great time, as did DJ Sam and the minimal audience we had. The luxury of what we did was the live stream. Providing an online access to the gig from any and all portable devices. We had forty plus views throughout the evening. This was a great way for us to support DJ Sam, with a medium for others to view his work, a platform for him to play in an environment he is comfortable, and an easy system that is both affordable and user friendly. Thank you if you were part of this support system, and I hope you have a lovely day.

Foz